Pay-Per-Click
Drive targeted traffic to your site with online advertising.
Paid search advertising, or pay-per-click (PPC), is a good tactical tool to raise awareness of your products and drive targeted traffic to your website. It has the power to generate almost instant results and get you listed on the first page of the search results.
It’s known as pay-per-click as you only pay when someone clicks on your advert and is taken to your website. You set a budget per day, or for the whole campaign, and a bid amount at click level so you can closely control the cost.
Benefits of Pay-Per-Click
Pay-per-click adverts for tactical campaigns.
Fast Results
Paid advertising can drive traffic to a website almost instantly, as platforms typically approve ads the same day.
First Page
Depending on budget, ads can get first page exposure with search engines, boosting your brand awareness and increasing traffic.
Targeted
Set adverts to only show for the people you want, when, where, and how you want; by search query, location, device and more.
Measurable
Precise performance monitoring, letting you track and evaluate your pay-per-click marketing campaigns, daily and over time.
“Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem.”
Laura Fitton
PPC Channels
Run paid search advertising across a variety of channels.
Search Engines
Google is most commonly used for advertising. Other platforms include Microsoft Bing, and Yahoo.
Social Media
LinkedIn is most popular for B2B, and Facebook, Instagram, X/Twitter and TikTok for B2C.
Display Networks
A network of more than 2 million websites, videos and apps that allow advertisers to place their ads.
Maximise your PPC Ads
It might sound simple, but the competition can be fierce, with a minefield of settings and numerous pitfalls. Without professional experience of running paid advertising, it can prove costly and be very time consuming.
I can give advice, set up and manage your campaigns, and maximise your paid search potential.
Want to know more about pay-per-click?
Get in touch to discuss how PPC advertising can help your business.